AT&T BUSINESS SERVICES

CONNECT CASE STUDY

Managing Complexity Through Automation

AT&T's digital agency challenged Tekside to create efficiencies within its complex, multi-touch, multi-channel abandoned cart program to minimize recurring manual effort.

SOLUTION

Tekside engineered a MicroServices-based workflow automation that interfaced with the disparate AT&T platforms that manage weekly content, offer and versioning updates across the program's diverse template and message inventory.

This reengineered automated process reduced weekly production time from days to minutes, eliminated virtually all manual effort and freed up resources on three cross-departmental teams. The total automation investment payback was 2 months.

RESULTS

Enablement
& Integration

Successfully connected disparate data silos, creative, and message deployment ecosystems.

Implementation
& Activation

Automated a high-priority customer journey program using enterprise ETL and a configurable MicroServices stack.

Practitioner's
Perspective

Replaced costly, error prone manual process and tamed complexity through automation re-imagineering.

“

Tekside's configurable MicroServices wizardry finally gave our team the flexibility, control and speed we'd only dreamt possible.”

Chris Dechene, Agency Project Lead